WE TURN SHOPPERS INTO BUYERS
As an award-winning retail-focused marketing agency for some of North America’s most loved products,
we help brands stand out and WIN THE DAY at the crucial moment of purchase, in-store and online.
We take a human-centric, insights-driven approach to our strategic development and creative solutions – squarely focused on only what matters: people, products and the truth that connects them. Our core competencies include in-store retail campaigns (national & regional), packaging and merchandising solutions, digital/social content, e-commerce content and experiential brand activations.
To drive efficiency and speed-to-market, our competencies are supported with proprietary technology solutions and decades of executional expertise in premedia/production services, color and printer management, high-end photography and imaging/editing/3D capabilities.
Let us show you how we help brands stand out and WIN THE DAY.
WHAT WINNING THE DAY LOOKS LIKE
WORK THAT WORKS
Strategic thinking is the connective tissue that integrates our entire service offering. Steeped in compelling insights, empathy and real-time social awareness, we uncover the truths of a brand, along with the connection points and behaviors of its customers and consumers. Using a number of proven proprietary tools, the work of our Planning + Insights Group becomes the “GPS” that guides all of our solutions and is why WINNING THE DAY must always include delivering work that works.
REGIONAL & LOCAL MARKET SUPPORT
Regional/Local Sales & Marketing teams have unique needs and challenges. They require a resource that is highly responsive, understands the cultural nuances of the local market, is price-sensitive and can deliver hyper-fast with zero complications. TURN® is our ON-DEMAND creative delivery solution to meet time-sensitive, quick-turn challenges with templatized, adjustable creative solutions. With predetermined costs, processes and timelines, TURN® can quickly deliver quality creative in a short period of time while always protecting and supporting the established national brand image. TURN® has proven to empower local teams by significantly reducing the time needed to manage agency resources – giving them more time to plan, market, sell and WIN THE DAY.
To help WIN THE DAY during Super Bowl LVI, we created a commemorative, limited edition
Dr Pepper can to welcome football fans to
Los Angeles.
We helped WIN THE DAY by creating a unique off- and on-premise program for the Savannah, Georgia market that featured a lucky Arrr-ish pirate character.
To WIN THE DAY, we created an in-culture version of an existing national Dr Pepper food pairing program for a local Hispanic market.
To help WIN THE DAY, we provided regional marketing support for a Budweiser/Harley-Davidson summer sweeps program.
We created Busch Light point-of-sale materials, outdoor boards, t-shirts and koozies to help WIN THE DAY with local dirt track race fans.
To WIN THE DAY for Michelob ULTRA, we delivered regional support for its MLS Sporting KC Fan Cave program.
ALL ROADS LEAD TO ROME
The past several years clearly have demonstrated the importance of organizational resilience. ROME®, our digital asset management and workflow technology solution, is a key component to WINNING THE DAY for our clients. It ensures all project stakeholders remain connected, aligned and accountable in real-time, while enabling teams to safeguard, easily find, and share marketing assets of any kind—all while driving timely approvals for any number of projects simultaneously. Recognizing our client’s need for flexibility and transparency, our unique workflow solution allows for effortless workflow creation and the ability to instantly view your project health, timelines and any blockers to mitigate issues before they become problems. It’s everything you need in one place to drive your work forward with momentum and daily efficiency. It is why we say – All roads lead to ROME®.
ROME® is browser-based and requires no specialized software—it resides in a secure cloud. ROME® utilizes a customizable role-based access control system providing a suite of features designed to drive your daily business with maximum efficiency:
AI-driven smart search helps you find what you need or discover what you desire for your next project. Spend less time searching and more time creating.
Choreograph your business and
creative process from conception to market.
Eco-friendly and effective, our process helps you identify print and color challenges quickly. Save time, money and the environment.
HEALTHCARE SOLUTIONS
A division of We Are Alexander specializing in the complex requirements of the health and pharmaceutical industry.
We WIN THE DAY for your healthcare marketing brand teams by operating as an extension of them, on-site and off-site. As an executional powerhouse, we drive significant cost savings for you over traditional AOR execution fees—for one client alone, we are credited with contributing to over $55MM in cost avoidance. Whether your need is original creative or repurposing assets for direct-to-consumer, healthcare professionals, market access and reimbursement, or internal stakeholder customers, we are the group you can rely on to WIN THE DAY. And, as an essential partner in meeting the strict regulatory deadlines for safety updates and product launches, we ensure all critical Day 0-3 requirements are met. As Veeva Multichannel and Adobe Experience Manager Bronze Level Partners, we are able to offer a wide variety of digital solutions. Our experience is extensive, quality driven, and designed to create efficiency when communicating to HCPs and consumers on a personalized level.
WHAT MAKES AN ALEXANDER
Behind the quality work we do is a team of talented Alexanders who are committed to WINNING THE DAY for our clients. EVERY. SINGLE. DAY. We are guided by our core values: Get Real, Own It, Keep It Simple, Grab the Mic, Stay Curious, Do Work, Live Life, Have a Laugh and Succeed as One. And we are inspired by the lessons we have learned from three remarkable Alexanders who have made an everlasting impact on the world:
Storyteller Alexandre Dumas teaches us how remarkable creativity has the power to erase borders and withstand the test of time.
Dreamer Alexander Graham Bell reminds us of the importance of being connected and how the world can be forever changed when dreams and persistence collide.
Leader Alexander The Great shows us how success becomes a certainty when innovative leadership is paired with an unwavering will.
Think you have what it takes to be an Alexander?
We Are Alexander is committed to fostering an inclusive workplace. We are against discrimination of any kind. We fundamentally believe that diversity fuels our creativity and are committed to finding ways to become even more diverse. Together, our different perspectives and experiences make us a stronger organization.
— The We Are Alexander Leadership Team
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