We Are Alexander’s work for Dr Pepper Snapple Group earned two national PRO Awards at their annual awards gala held in New York City on June 13. For more than 25 years, the PRO Awards have honored best-in-class brand activations and promotional marketing campaigns worldwide. The ceremonies annually recognize outstanding marketing across several categories – from product launches to retail campaigns to experiential programs – and are judged by expert brand marketing peers.
Congratulations to our teams for their hard work, collaboration and creative excellence to take home the following honors:
Best Holiday or Seasonal-Themed Campaign — GOLD
Client: Dr Pepper Snapple Group
Title: MiniMonsters Augmented Reality
Since its inception seven years ago, the MiniMonsters Halloween can program has gained in popularity every year by finding new, innovative ways to drive core flavors sales. By integrating augmented reality, MiniMonsters soared to a whole new level, bringing these canned creatures to life and resonating with consumers.
Best Campaign Targeting Millennials — SILVER
Client: Dr Pepper
Title: Pick Your Pepper
The Dr Pepper Pick Your Pepper campaign made brand history with the creation of hundreds of uniquely handcrafted bottle labels that celebrated the passions and hobbies of Dr Pepper fans and drove 20-oz. bottle sales. The program particularly struck a chord with Millennial consumers, due in large part to their individuality, collectability and social shareability. As a result of this honor, we are invited to participate in Chief Marketer’s upcoming “Marketing to Millennials” online conference on June 20.