A COMBINATION OF STRENGTH AND EXPERIENCE
A new joint venture between GROUP360 Worldwide and Trident leverages our combined 75-plus years experience in concept-to-consumer creative, strategy, premedia/print production and color management that expands both companies’ abilities to service global brands at the local level. With more than 900 employees throughout the world, we are capable of delivering in-market solutions to virtually every country in the world.
Our brand-building and brand-support solutions are tailored to create massive corporate value for a select future-forward group of fast-moving consumer goods marketers. By leveraging the scale of your global brand portfolio, we authentically connect your existing global marketing network to drive immense marketing efficiencies, while at the same time ensuring you global, line-of-site control of all external local marketing resources and assets.
In creating this partnership, we deconstructed the industry, our competition, technology, brick and mortar, people, talent and ourselves - we peeled it all back, and in the end, we built it from the ground up.
We created an entirely new solution, based on insight and demand. And in the process, we uncovered a deeper understanding of the business that propels brands forward.
We are fresh thinkers, driving stimulating conversations and dreaming big dreams. Above all else, we are defiant of the status quo.
We Create immense corporate value by driving cost and time out of the system while maintaining the highest standard of quality.
We Connect all stakeholders, internal and external, enabling strategic opportunities to organically emerge and develop.
We Control and ultimately leverage the scale of your global brand portfolio and global network to drive time and cost efficiencies.
GLOBALLY INTEGRATED SERVICES
Strategic Brand Planning
Dynamic Asset Management
Big Data - Advanced Analytics
Extended Color Gamut (ECG)
Digital Reality Technologies
Through our exclusive digital-ray tracing and texture-mapping technologies, we create stunning images and animations of real and prototype brands to ensure the highest and purest image quality across all fast-moving consumer goods types, allowing multi-sort substitution, unlimited resolution, perfect color accuracy, natural product inclusion and 100% repeatability.
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CORE MANAGEMENT TEAM
NORTH & LATIN AMERICA
CHIEF OPERATING OFFICER
EUROPE AND ASIA
EXECUTIVE CREATIVE DIRECTOR
OUR GLOBALLY CONNECTED NETWORK
OUR VISION AND INSPIRATION
It’s not who, it’s more like what. Alexander is both a vision and inspiration. It is the vision of both Tim Rutter, CEO of GROUP360 Worldwide, and Bob Carroll, CEO of Trident. We are convinced that large global marketers need, and have yet to find, an authentic solution that leverages the scope of a global brand portfolio to drive significant cost and time efficiencies, without jeopardizing brand integrity or sacrificing local market relevance.
Over a period of almost three years, the vision was discussed, tested, proven and legally formed after an overwhelmingly positive response from a number of key clients.
The inspiration for our name comes from three individuals who’ve made an everlasting impact on the entire world. The first is the French writer Alexandre Dumas, whose works include “The Three Musketeers” – published in 1844, it’s a novel that has been translated into nearly 100 languages and is as relevant and popular today as it was when it was originally published, with TV shows, movies, comic books, and yes, video games.
THIS ALEXANDRE REMINDS US HOW REMARKABLE CREATIVITY CAN ERASE BORDERS AND TRANSCEND TIME.
Then there is Alexander Graham Bell. Yes, you could say he invented the telephone, but he did much more than that. He connected the world. He had the audacity to dream a dream many couldn’t even understand. He called his workshop his “dreaming place” and after many attempts and frustrations he finally found success. On March 10, 1876, Alexander not only made his dream come to life, he became the catalyst for a global revolution.
THIS ALEXANDER REMINDS US THAT THE WORLD CAN BE FOREVER CHANGED WHEN DREAMS AND PERSISTENCE COLLIDE.
And finally there is Alexander The Great. By all historical and contemporary accounts, Alexander epitomized what it means to be a successful leader. He ranks as one of the world’s all-time most influential people, alongside his teacher Aristotle. Many of the leadership tactics he used to control much of the world are still studied and taught today.