A FORWARD-THINKING GLOBAL MARKETER OF CONSUMER
PACKAGED GOODS
DETERMINED TO LEVERAGE THE SIZE OF YOUR GLOBAL BRAND PORTFOLIO TO DRIVE COST AND TIME OUT OF YOUR CURRENT MARKETING SYSTEM
LOOKING TO DRIVE MASSIVE GLOBAL EFFICIENCIES WHILE MAINTAINING BRAND INTEGRITY AND LOCAL MARKET RELEVANCE
NOT INTERESTED IN IDEAS
INTERESTED IN AUTHENTIC SOLUTIONS
NOT AN AGENCY
THE SOLUTION
 

A COMBINATION OF STRENGTH AND EXPERIENCE

A new joint venture between GROUP360 Worldwide and Trident leverages our combined 75-plus years experience in concept-to-consumer creative, strategy, premedia/print production and color management that expands both companies’ abilities to service global brands at the local level. With more than 900 employees throughout the world, we are capable of delivering in-market solutions to virtually every country in the world.

Our brand-building and brand-support solutions are tailored to create massive corporate value for a select future-forward group of fast-moving consumer goods marketers. By leveraging the scale of your global brand portfolio, we authentically connect your existing global marketing network to drive immense marketing efficiencies, while at the same time ensuring you global, line-of-site control of all external local marketing resources and assets.

 

OUR APPROACH

In creating this partnership, we deconstructed the industry, our competition, technology, brick and mortar, people, talent and ourselves - we peeled it all back, and in the end, we built it from the ground up.

We created an entirely new solution, based on insight and demand. And in the process, we uncovered a deeper understanding of the business that propels brands forward.

We are fresh thinkers, driving stimulating conversations and dreaming big dreams. Above all else, we are defiant of the status quo.

We Create immense corporate value by driving cost and time out of the system while maintaining the highest standard of quality.

We Connect all stakeholders, internal and external, enabling strategic opportunities to organically emerge and develop.

We Control and ultimately leverage the scale of your global brand portfolio and global network to drive time and cost efficiencies.

 

GLOBALLY INTEGRATED SERVICES

BRAND
BUILDING

Strategic Brand Planning
Creative Development
Shopper Marketing
Consumer Promotions
Trade Marketing
Retail Merchandising
Experiential Marketing
Digital Marketing
Social Media
Mobile Engagement

BRAND
PROTECTION 

Premedia
Color Management
Printer Management
Dynamic Asset Management
Artwork Management
Counterfeit Prevention

TECHNOLOGY
& INNOVATION

Asset Maximization
Big Data - Advanced Analytics
Future-Forward e-Commerce
Advanced Workflows
Systems Integration
Extended Color Gamut  (ECG)
App Development

 

Digital Reality Technologies

Through our exclusive digital-ray tracing and texture-mapping technologies, we create stunning images and animations of real and prototype brands to ensure the highest and purest image quality across all fast-moving consumer goods types, allowing multi-sort substitution, unlimited resolution, perfect color accuracy, natural product inclusion and 100% repeatability.

 

CONTACT

TARA GRAY
tara.gray@wearealexander.com
M +1 314 865 9281   D +1 314 884 4615

CORE MANAGEMENT TEAM

 

TIM RUTTER
GLOBAL CEO

JOE KOHLER
NORTH & LATIN AMERICA

MIKE BENSON
CHIEF OPERATING OFFICER

CHRISTINE GALLAGHER
BUSINESS DEVELOPMENT

BOB CARROLL
GLOBAL CEO

ANNETTE BROOKS
EUROPE AND ASIA

ALLAN MEYERSON
EXECUTIVE CREATIVE DIRECTOR

 
 

OUR GLOBALLY CONNECTED NETWORK

 

OUR VISION AND INSPIRATION

It’s not who, it’s more like what. Alexander is both a vision and inspiration. It is the vision of both Tim Rutter, CEO of GROUP360 Worldwide, and Bob Carroll, CEO of Trident. We are convinced that large global marketers need, and have yet to find, an authentic solution that leverages the scope of a global brand portfolio to drive significant cost and time efficiencies, without jeopardizing brand integrity or sacrificing local market relevance.

Over a period of almost three years, the vision was discussed, tested, proven and legally formed after an overwhelmingly positive response from a number of key clients.

The inspiration for our name comes from three individuals who’ve made an everlasting impact on the entire world. The first is the French writer Alexandre Dumas, whose works include “The Three Musketeers” – published in 1844, it’s a novel that has been translated into nearly 100 languages and is as relevant and popular today as it was when it was originally published, with TV shows, movies, comic books, and yes, video games.

THIS ALEXANDRE REMINDS US HOW REMARKABLE CREATIVITY CAN ERASE BORDERS AND TRANSCEND TIME.


Then there is Alexander Graham Bell. Yes, you could say he invented the telephone, but he did much more than that. He connected the world. He had the audacity to dream a dream many couldn’t even understand. He called his workshop his “dreaming place” and after many attempts and frustrations he finally found success. On March 10, 1876, Alexander not only made his dream come to life, he became the catalyst for a global revolution.

THIS ALEXANDER REMINDS US THAT THE WORLD CAN BE FOREVER CHANGED WHEN DREAMS AND PERSISTENCE COLLIDE.


And finally there is Alexander The Great. By all historical and contemporary accounts, Alexander epitomized what it means to be a successful leader. He ranks as one of the world’s all-time most influential people, alongside his teacher Aristotle. Many of the leadership tactics he used to control much of the world are still studied and taught today.

THIS ALEXANDER REMINDS US OF HOW SUCCESS BECOMES CERTAINTY WHEN INNOVATIVE LEADERSHIP IS PAIRED WITH AN UNWAVERING WILL.


WE ARE ALEXANDER BECAUSE WE ARE INSPIRED BY THE WISDOM IN THESE LESSONS.